Responsibilities include leading client engagements, forming and growing trusted client relationships, creating high-impact strategic content and maintaining client profitability. Serve as engagement manager across multiple clients and initiatives.
Key Responsibilities
• Develop role as strategic client partner and advisor across ongoing brand initiatives
• Consult with clients on a range of strategic brand initiatives, including brand positioning, brand architecture, brand analytics, internal brand engagement and digital brand strategy
• Lead the development of innovative and thoughtful strategic solutions to complex brand and communications challenges on behalf of your portfolio of clients
• Build upon a deepening knowledge of business, brand and competitive landscape to deliver strategies that continually evolve client brands
• Oversee planning and execution of research initiatives, including desk research, client interviews, on-site workshops and online surveys
• Collaborate with clients and internal teams and partners to build and execute on strategic recommendations that will ultimately be brought to market across multiple channels
• Collaborate with creative teams to shape creative expression and execution
• Collaborate with project management to ensure that initiatives have appropriate resources for development, and are ultimately delivered on time and on budget
• Inspire and mentor junior strategy team members
• Engage in broad-based branding discussions with clients to become trusted counselor, and in so doing identify further opportunities for mutually beneficial growth of the agency and client relationship
• Own the strategic deliverables for new business pitches, conducting research and contributing a strategic viewpoint to presentations and proposals
Requirements
• Passion for branding with strong understanding of leading brand thinking and constructs
• A strategic thinker with the ability to instill confidence in clients and across internal teams
• Must be a leader and a team player and able to work with people at all levels of an organization
• Excellent verbal and written communicator, comfortable creating and delivering presentations and speaking in front of groups
• Executive presence
• Strong attention to detail
• Creative problem solver
• Ability to nurture and expand client relationships
• Ability to manage and mentor junior members of the team
• Must be a self-starter and nimble multi-tasker, able to handle large, complex projects
• QUALIFICATIONS
• B.A. degree; MBA or comparable industry experience
• Minimum of 7 years experience in brand strategy